The objective of the digital single market is to break down walls regulatory in nature and, finally, evolve, since 28 national markets to a single market. The commission believes that a digital single market fully functional could generate enforcement 415 billion euros a year and create hundreds of thousands of new jobs.
The strategy includes a set of 16 actions to be achieved by the end of 2016. It is based on three pillars: (I) improved access for consumers and businesses to digital goods and services across europe; (II) the creation of conditions and equal conditions for digital networks and innovative services can flourish; (III) maximize the potential for growth of the digital economy.
Pillar I: improving access of consumers and businesses to digital goods and services across europe.
The commission will propose:
- Rules to make cross-border e-commerce easier. Includes the rules of the eu on contracts and consumer protection when purchasing online.
- In enforcing the rules of consumption in a more rapid and consistent, through the revision of the rules of procedure for cooperation on the protection of consumers.
- Delivery of more efficient and affordable.
- To end the unjustified geo-bloqueo, a discriminatory practice used for commercial reasons, when online vendors or refuse to consumers access to a website on the basis of their location or the reencaminan towards a local store with different price.
- Identify potential concerns in the field of competition which affect the european markets of electronic commerce. The commission has therefore launched an investigation into the monopoly competition in the area of electronic commerce in the european Union.
- A the copyright act more modern and union: includes legislative proposals to reduce the differences between national systems of copyright and allowing for an online access broader cultural content across the eu
- Revise the directive of satellite and cable to assess whether its scope should be extended to broadcasting organisations of online broadcasts and explore how to improve cross-border access to broadcasting in europe.
- Reduce the administrative burden that firms face on the ground of different regimes of Vat.
Pillar II: Creation of adequate conditions and equal conditions for digital networks and innovative services can flourish
- Presented an ambitious reform of the regulations on telecommunications of the Eu.
- Revise the framework for audiovisual media is suitable for the twenty-first century, focusing on the roles of the various market players in the promotion of european works (television stations, suppliers of audiovisual services to the charter, etc.).
- Thoroughly analyse the role of the online platforms (search engines, social networks, shops, etc.) in the market.
- It will strengthen confidence and security in digital services, particularly in relation to the processing of personal data.
- It will propose a partnership with industry in the field of cyber-safety for the online security.
Pillar III: Maximizing the potential for growth of the digital economy
- It will propose a "initiative for the free flow of european data ’. Often the services are hampered by restrictions on the location of the data, which often do not have to do with the protection of personal data. In addition, the commission will launch an initiative of ‘ european cloud ’ (European Cloud) which will include the certification of cloud services, the switching of service providers in cloud, and a cloud of" "research.
- Definirá las prioridades en materia de estándares e interoperabilidad en áreas críticas para el mercado único digital, tales como e-salud, planificación del transporte o energía.
- Support inclusive a digital society in which citizens have the know-how to use the Internet and increase their employability. A new plan of action of electronic administration connect business registers throughout europe, will ensure that the different national systems can work with others, and will ensure that companies and citizens contribute their data only once the public administration and fail to claim that these data that has already received. The principle of ‘ only ’ will reduce administrative burdens and save potentially around 5000 million euros a year to 2017. Will accelerate the deployment of electronic procurement and electronic signature.
The Digital Único Market will be included in the agenda of the european council meeting on 25-26 june 2105.